![]() ![]() It has become an integral part of human life in the 21st century. One example of advances in technology today is internet. ![]() ![]() In many areas, technology plays an important role in supporting all activities of human life and is able to facilitate every need of everyday human life. Information technology is a part of human life today. Received 11 January 2016 accepted 21 February 2016 published 24 February 2016 Hopefully this research would be a reference for AliexPress website management in improving service quality to face competition and answer the needs and expectations of user. Indicators that need more attention include providing believable information, timely information, relevant information, information at the right level of detail, feels of personal information secure, and feeling confident that goods/services will be delivered as promised. Based on this study, AliexPress website has not been able to meet user expectations, especially related to information and services contained on the website. The biggest gap is in Usability dimension, - 1.27. Results were measured by performance (actual) level and importance (hope) level which showed that there is a gap as a whole for all dimensions of - 0.92. This site did localization in Indonesia market in the early of 2015. This study aims to analyze user perception and expectation about quality of a localized website, AliexPress. A website is a means of providing information, promotion and communication to customers. To better understand the effectiveness of localization across countries, we utilize WebQual method (with dimensions Usability, Information, and Service Interaction) and Importance-Performance Analysis (IPA). ![]()
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